Big Data: The New, World Order

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This post first appeared in the CIOReview magazine in Nov 2015…   On Monday, 24 Aug 2015, 1 in 7 people on Earth used Facebook to connect with their friends and family. That’s billion with a “b”. Just on one day. … Read More

Email Marketing Essentials

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As a business, we may get tempted with the possibility of buying out a large (cheap) database of email ids and sending them promotional emails in the hope of registering a less-than-one-per-cent conversion. The costs are so minimal, it’s totally worth it, … Read More

The Disconnected Truth

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We’re all familiar with the term brick-and-mortar, and its new-age avatar: click-and-mortar. The Internet has been around for decades. Search queries run in billions per day. And, most of carry a device in our pocket that is more powerful in computing … Read More