Building a Personal Brand

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Last month, I had the pleasure of addressing a bunch of entrepreneurs at a conference called “Breaking Barriers” on ‘Building a Personal Brand’. It’s a topic that is relevant not just to entrepreneurs, but also to owners of small-medium organizations … Read More

The IndiaStack Framework

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Typically, when we think of government-run initiatives in India, a certain image comes to mind – one that leaves a lot to be desired. But, India is changing. And, changing fast. Yes, most of us know about initiatives like Aadhaar. But, … Read More

Is Digital a Mindset or a Skillset?

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I recently attended the AWS re:Invent 2016 event online, which offered some fascinating insights into the world of Technology by folks who manage business (in the cloud) on an enviable scale. One such insight was: “Software is a mindset, not a skillset.” That got me … Read More

Why Most Projects Fail

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Do most projects really fail? I know, I’m starting with a bold assertion that is probably not in sync with the positive write-ups you see all around you, as you resolve to adopt a few healthy resolutions at the beginning … Read More

Just The Beginning

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ThinkShop completed 3 eventful years, last month. In that time, we have been fortunate to work with a number of clients on a variety of interesting projects, through solutions that spanned Technology, Business and Marketing. We helped design the User Experience of … Read More

Customer Service – Getting The Basics Right

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Many organisations – and organisational leaders – like to talk about how they are focused on Customer Service, while merely paying lip-service to the customer’s real needs. The sad fact is that, as customers, we increasingly come across organisations and … Read More

India – Three Countries

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A few days ago, Founding Fuel posted a cogent piece by Haresh Chawla on How India’s digital economy can rediscover its mojo. In it, Chawla speaks about the current crisis of confidence surrounding the digital economy and the so-called unicorns. It’s a great piece … Read More

Digital RoadMap: Making IT Work

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This post first appeared in the Digital Marketing Consultants Special edition of Aug 2016 in Consultants Review, and is based on previous blog posts written on the Think! Blog. It aims to provide a snapshot of the essentials involved in creating a digital … Read More

Content Marketing – How Much Is Enough?

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It’s no surprise that we are inundated with data and marketing messages from all sides. Experts estimate that over 90% of all data was generated just in the last two years, and the rate of data creation is exploding each year. Just to … Read More

Communication Design Essentials

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ThinkShop works with many clients in the domain of Marketing Strategy. And, “marketing” comes down to Communication Design that works. It’s not really rocket science, but most folks still seem to get it wrong. If you’re new to it, here are 7 simple … Read More

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