Doing UX Right

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Yes, we live in a multi-screen, always-on world. Yes, most of us agree that Design and UX matter. Then, why is it so hard for most organizations to do UX right? There are, of course, some challenges involved. Business enterprises … Read More

Holding Customers To Ransom

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What if the business that services your needs could hold you to ransom? Think about that for a minute. There are many business firms that enjoy a monopoly in their particular industry or geography. Yes, we clamp down on the … Read More

Building a Personal Brand

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Last month, I had the pleasure of addressing a bunch of entrepreneurs at a conference called “Breaking Barriers” on ‘Building a Personal Brand’. It’s a topic that is relevant not just to entrepreneurs, but also to owners of small-medium organizations … Read More

Why Most Projects Fail

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Do most projects really fail? I know, I’m starting with a bold assertion that is probably not in sync with the positive write-ups you see all around you, as you resolve to adopt a few healthy resolutions at the beginning … Read More

Just The Beginning

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ThinkShop completed 3 eventful years, last month. In that time, we have been fortunate to work with a number of clients on a variety of interesting projects, through solutions that spanned Technology, Business and Marketing. We helped design the User Experience of … Read More

India – Three Countries

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A few days ago, Founding Fuel posted a cogent piece by Haresh Chawla on How India’s digital economy can rediscover its mojo. In it, Chawla speaks about the current crisis of confidence surrounding the digital economy and the so-called unicorns. It’s a great piece … Read More

Digital RoadMap: Making IT Work

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This post first appeared in the Digital Marketing Consultants Special edition of Aug 2016 in Consultants Review, and is based on previous blog posts written on the Think! Blog. It aims to provide a snapshot of the essentials involved in creating a digital … Read More

2016 Internet Trends

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Mary Meeker at KPCB recently released the 2016 edition of the Internet Trends Report. At over 200 slides, it is indeed a treasure trove of information on the growing popularity of the Internet, and on the macro-economic trends that will … Read More

Content Marketing – How Much Is Enough?

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It’s no surprise that we are inundated with data and marketing messages from all sides. Experts estimate that over 90% of all data was generated just in the last two years, and the rate of data creation is exploding each year. Just to … Read More

Communication Design Essentials

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ThinkShop works with many clients in the domain of Marketing Strategy. And, “marketing” comes down to Communication Design that works. It’s not really rocket science, but most folks still seem to get it wrong. If you’re new to it, here are 7 simple … Read More

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