Just The Beginning

with No Comments

ThinkShop completed 3 eventful years, last month. In that time, we have been fortunate to work with a number of clients on a variety of interesting projects, through solutions that spanned Technology, Business and Marketing. We helped design the User Experience of … Read More

India – Three Countries

with No Comments

A few days ago, Founding Fuel posted a cogent piece by Haresh Chawla on How India’s digital economy can rediscover its mojo. In it, Chawla speaks about the current crisis of confidence surrounding the digital economy and the so-called unicorns. It’s a great piece … Read More

Digital Impact: A Closer Look

with No Comments

  This post first appeared on YourStory in July 2016…   Around 40% of the world population has an internet connection today; In 1995, it was less than 1%. KPCB’s 2016 Internet Trends report pegged India as the second largest Internet user-base … Read More

Content Marketing – How Much Is Enough?

with No Comments

It’s no surprise that we are inundated with data and marketing messages from all sides. Experts estimate that over 90% of all data was generated just in the last two years, and the rate of data creation is exploding each year. Just to … Read More

Is The Customer Really King?

with No Comments

Way back in 1941, Kenneth B. Elliott, Vice President in Charge of Sales for The Studebaker Corporation, remarked in an interview: “The customer is not an interruption of our work – he is the purpose of it. The customer is not … Read More

ECommerce in India

with No Comments

ECommerce is booming. And India is where the action is. When stories of “unicorns” (startups with a valuation of more than 1 Bn) are all around us, it helps to take stock of where the industry is at, and where … Read More

Startup Perils

with No Comments

Yes, India’s startup scene is currently witnessing what can only be called “rush hour”. Yes, everyone and his cousin seems to have a startup idea, and is on his way to get funded. Yes, the co founders of Flipkart and … Read More

The API Economy

with No Comments

We live in exciting times. Always On. Interconnected… The old way of doing business was linear, centralized in its decision making, and involved large investments in infrastructure. The new way of doing business is On-Demand. Plug-and-Play. Yes, the world’s largest provider … Read More

Digital Marketing, Done Right

with No Comments

If you have always wondered how to tackle the basics of “Digital Marketing”, this should help you get started… First things first – Do you have a good sense of your target customer? What does he or she look like? What kind of phone … Read More

Social Media Trends 2014

with No Comments

This post was also featured in BFSI Vision, Oct 2014 2014 has seen a number of trends emerging in the Technology arena – Big Data is getting Bigger, the Cloud is getting Personal, and everything is moving to On-Demand. A NY … Read More

1 2